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Consumer Products
In its broad sense, a product is seen as an item that has been launched on the market by a certain company to respond to the needs and demands of a targeted segment of potential buyers. Unlike business products, which are sold by one company to another, consumer goods (also known as "final goods") are sold directly to the end client. According to the United States Consumer Product Safety Act, the concept of "consumer product" refers to a particular article or a component manufactured and shipped for sale to a client for use in certain environments (permanent or temporary residences, schools and so on). This category of items is destined for consumption, personal use and the enjoyment of end user.

Final goods can be broken down into three different categories: durable goods, non-durable goods and services. Another classification can be made based on buying habits. In this case, end products can be divided into four main categories:

Shopping Goods:
Goods that imply fairly difficult shopping decisions requiring time and proper planning.

Convenience Goods:
Goods that are extremely accessible to all categories of consumers.

Specialty Goods:
Unique, luxurious and unusual items that are available to a smaller segment of consumers.

Unsought Goods:
Products that are not purchased by the general public, as they are required by a small niche- for instance fire extinguishers or snowshoes.

 
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